Latinum Network to host ‘Strategies for Optimizing Growth in Today’s Multicultural Society’.

Latinum Network and Discovery Communications will convene Fortune 500 marketing executives June 13-15 in Gateway, Colo., to share and discuss innovative ways to approach multicultural marketing and create a “Total Market” plan to resonate with the ever growing US Hispanic and multicultural population. Among those joining in on the three-day event are representatives from 30 Latinum corporate clients including The Clorox Company, Diageo, Hallmark, The Home Depot, Nestlé, PepsiCo, and Western Union.

As CEOs and executive teams seek new and sustainable sources of large-scale growth, many companies are exploring and betting on the growing US Hispanic and multicultural markets. In response to profound shifts in the consumer landscape of this country, the leading companies have recognized that separating multicultural strategies from the “General Market” no longer makes sense. During this event, Latinum will present findings and strategies from its new “Total Market Initiative” which will guide corporate executives on how to more effectively operate in today’s competitive environment. Some of those include:

o Diagnosing organizations’ levels of “Total Market” readiness
o Organizational implications and talent
o The role of media and agencies
o Doubling down on insights to fuel innovation
o Winning the metrics battle without breaking the bank

“The growth and size of the multicultural consumer marketplace is forcing the most progressive consumer marketing companies in this country to move beyond multicultural marketing,” said Latinum co-founder and managing partner David Wellisch. “The time has come to target these high-growth consumer segments in the context of ‘Total Market’ strategies that appeal to a multicultural nation,” Wellisch continued.

“We are thrilled to co-host this important event and participate in such an important discussion among progressive marketers. We will listen and uncover new ways to connect the dots and combine all of Discovery Communication’s assets in order to transcend language, culture, and media technology and address the total market mindset,” said Victor Parada, Ad Sales VP of Discovery’s U.S. Hispanic Group.

In what’s still a tough economic environment for many companies, Latinum’s “Total Market Initiative” speaks directly to the heart of the 2012 corporate agenda: growth. If companies aren’t speaking to all consumers, they risk paying too much and getting too little in return. “We, at Latinum, are very excited to develop, in conjunction with our member companies, best practices that help leading brands position themselves to succeed in this changing environment,” said Wellisch.

For more information at http://www.latinumnetwork.com