Telemundo Media adds new programming up to 900 hours – 40% new content. [UPDATE]

In addition to the already announced programming on Monday, May 14, Telemundo Media closed deals for three additional new shows: reality competition series “La Boda de tus Sueños!” – working title (Let’s Get Married!) and “La Voz: Niños” (The Voice: Kids) and an entertainment special “Todos Somos Heroes” (We Are All Heroes), boosting its original programming hours to nearly 900 hours, an increase of more than 40 percent in new content.

New programming announced by the network at a press conference in New York City on Monday, May 14 included six telenovelas, two daytime shows and a reality competition. New original telenovelas include “El Rostro de la Venganza” (The Face of Revenge), “El Señor de los Cielos” (The Lord of the Heavens), “La Patrona” (The Patron), “Pasión Prohibida” (Forbidden Passion), “Nace un Idolo” (An Idol is Born) and “Fina Estampa” (Fine Pedigree); and reality competition “Yo Me Llamo” (My Name is), as well as daytime programs “Cuauhtemoc” and “Virgen Morena” (The Virgin of Guadalupe). Telemundo also announced the launch of its new branding campaign for the fall and unveiled a new logo capturing the essence of the Hispanic experience in the U.S. Additionally, Telemundo expanded its family of mobile apps with the launch of the Telemundo Entertainment App, giving audiences access to Telemundo content wherever and whenever they want it.

Telemundo – announced it will increase its original production by more than 50 percent at its Miami-based Telemundo Studios, further solidifying its position as the leading media company producing original content by and for U.S. Hispanics.

“This season we are presenting our most ambitious original programming slate ever, a testament to our commitment to produce the most relevant Spanish-language content for the largest Hispanic audience possible,” said Emilio Romano, President, Telemundo Media. “Fueled by our record-breaking performance and the support of Comcast and NBCUniversal, together with a leading team of executives, our mission is to become the number one Hispanic media company in the U.S. and the leading producer of Spanish-language content in the world.”

Telemundo announced it will launch its rebranding campaign complete with a new logo, tagline and on-air identity this fall. The network’s new positioning platform aims to capture the duality of Telemundo’s audience, balancing the strong connection to their Latin roots with their contemporary mindset of living in the U.S.

The network’s original programming will embody the brand attributes of modern, original, creative, pioneering and passionate, all aimed at speaking to the hearts and minds and the unique perspective of its audience.

“Hispanics living in the U.S. often transcend two worlds—roots in their home country and their lives here today,” said Jacqueline Hernández, Chief Operating Officer, Telemundo Media. “Our new positioning platform reflects our audience’s duality of being in America and being Latino.”

Additionally, Telemundo Digital announced the launch of its Entertainment App. The Telemundo Entertainment App features bilingual content, marking the first time Telemundo and mun2 partner on a mobile app. The bilingual app features content from Telemundo’s popular CrossOver channel on www.Telemundo.com