Apple Is Still King, but Android-based HTC follows closely behind as Top Mobile Phone Brands.

As more and more companies adopt a “Bring Your Own Device” philosophy, the most successful technology brands are creating powerful mobile computing devices that span both work and play, reports the 2012 Harris Poll EquiTrend (EQ) study.

Apple at the Top of the Technology Tree

Technology and telecommunication brand Apple has swept the computer, tablet computer, and mobile phone categories in the 2012 Harris Poll EquiTrend study.

Not far behind Apple in the computer category is Hewlett Packard. HP is followed by Dell, SONY and Lenovo, which complete the list of brands that rank above the category average

Samsung Galaxy, SONY Tablet, Motorola Xoom, and Lenovo ThinkPad follow Apple iPad in the tablet computer category.

Though Apple leads the clustered field of mobile phone manufacturers, HTC-a relatively unknown player five years ago – catapults to second in brand equity without doing any direct advertising and preferring a channel market strategy only. Apple and HTC are followed by Samsung, LG, Motorola, and Sharp.

SONY is the Consumer Electronics King

Among consumer electronics brands, iconic SONY remains top-ranked and leads the pack. Also in the consumer electronics space are brands such as Samsung, LG, Panasonic, Onkyo, Vizio, Toshiba, Pioneer, Sharp, and Philips.

Canon is the Digital Camera of Choice

For their inner photographers, American consumers prefer Canon, a 2012 Harris Poll EquiTrend Digital Camera Brand of the Year. Nikon and SONY take the second and third slots, with neck-and-neck equity scores. Kodak and Olympus also earn equity scores above category average.

The E-Reader Brand of the Year is Kindle

Amazon Kindle is the highest ranked e-reader brand, according to the 2012 Harris Poll EquiTrend study. Barnes and Noble’s Nook lands in distant second.

HP Printers are Highest Ranked Imaging Brand

Hewlett Packard is the 2012 Harris Poll EquiTrend Printer Brand of the Year. It sits at the top of the list with a healthy lead over second ranked brand, Kodak. Following closely behind Kodak are Canon, Xerox, Epson, Brother, and Samsung.

To view charts CLICK above on ‘More Images’.

For more information at http://www.harrisinteractive.com