éne•bé•a debuts ‘Deja todo como esté’ campaign for NBA Playoffs and Finals.
March 26, 2012
Nothing else matters when the NBA postseason begins this Saturday, April 28. Television spots will be tagged in English and Spanish, while radio spots will be Spanish-language only.
Playoffs
TV — “Done”
CLICK on link to watch:
http://www.nba.com/video/channels/originals/2012/04/18/enebea_done_30sec_final.nba>
Finals
TV — “Vanish”
CLICK on link to watch:
http://www.nba.com/video/channels/originals/2012/04/19/vanish_30sec_final_041312.nba>
The campaign will run on Spanish-language channels such as Telemundo and Telefutura, ESPN Deportes, Galavision, mun2, Fox en Español and Discovery en Español. Interactive media will run on Yahoo! Sports, FoxSports.com, Univision.com and the Specific Media ad networks. The league will use its web and social media assets to spread the campaign virally through interactive media pre-roll video placement, and website and social network postings. Radio spots will run on available NBA institutional inventory.
