American Airlines reaches out to LGBT Consumer en Espanol.

American Airlines announced that its popular lesbian, gay, bisexual and transgender (LGBT) Web portal, http://www.AA.com/Rainbow>, now welcomes travelers in two additional languages – Portuguese and Spanish.

“As one of the largest global airlines, American Airlines recognizes the importance of making information available in different languages,” said Cynthia Barnes, American’s Director – Diversity Markets. “As we modernize our brand, enhance the customer experience and continue to grow our network in Latin America, adding the Spanish and Portuguese languages to AA.com/Rainbow will enhance our customer experience.”

“Travel and hospitality have always been trailblazers in global commerce,” said Sam Santiago, Director – American Giving. “In Latin America, a great deal of progress has been made towards lesbian and gay inclusion, respect and acceptance. By opening new doors and destinations, offering new and enhanced service, and expanding languages, we hope to accelerate this progress for LGBT travelers.”