2012 Hispanic Mobile Consumer Trends.
February 22, 2012
Hispanics are comprised of many races and nationalities, speak several languages and span the socio-economic spectrum. And irrespective of language or national origin, they share many commercially appealing traits: they are younger, open to new brand opportunities, upwardly mobile, and eager to embrace the “American experience”.
The values and aspirations of Hispanics bind them to each other—and to all other Americans as well. In fact, they are just as influenced by American culture as they are by their countries of origin. So rather than representing a new or alien culture, Hispanics simply reflect a continuation of the American story and character.
And Hispanics are already impacting mainstream America—both culturally and economically. For example: salsa is selling more than ketchup, many fast food places now offer various burritos or wraps, and Spanish-language television regularly beats general audience networks in key time slots.
So in short, understanding where and how to appeal Hispanics is no longer just about appealing to particular ethnicities, it’s quickly becoming key to understanding the mainstream American consumer as well.
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