InMobi Ad Network reports on global mobile media trends.

InMobi has announced the results of its comprehensive global Mobile Media Consumption Q4 2011 Survey.

Key highlights include:

Mobile has surpassed TV in terms of time spent,with:

— Mobile web users spending 27% of their media time on mobile

— Spending 22% of their media time on TV

Mobile consumers recognize the impact of mobile advertising on purchase behavior and their willingness to transact over mobile, with:

— Three quarters planning to conduct mCommerce activities within the next year (76%)

— 42% claiming that mobile advertising has introduced them to something new

Some of the most notable findings from the InMobi’s Mobile Media Consumption survey are:

Media Trends

— On any given day, mobile web users spend 27% of their media time on mobile, 22% on TV and 32% online.

— Availability, ease of use, and privacy are the top three driving factors to be on mobile

— Social media, entertainment, and search are the top three mobile media activities among mobile web users. This popularity will continue to grow in the next 12 months

Mobile Advertising and Commerce Trends

— Mobile, PCs, and TV are the most powerful media that influence the purchase decision among mobile users

— 66% of mobile users are just as comfortable with mobile advertising as they are with TV or online advertising

— Advertising on mobile devices has led to mobile gaining tremendous popularity as a viable shopping channel, with

– 42% of respondents indicating that mobile ads have introduced them to something new
– 23% of respondents indicating that mobile ads saves time and money
– 14% of respondents indicating that mobile ads have influenced them to buy via mobile

Naveen Tewari, CEO, InMobi, says of the survey’s findings: “Mobile devices are redefining the media landscape across the world.As we move into 2012, we will continue to see these trends rapidly accelerate as consumers rely ever more heavily on their mobile device. While the opportunities to exploit mobile media remain strong, the stakeholders across the industry will be confronted with ongoing questions and challenges which need to be addressed in order to meet the growing expectations of the customer.”

For more information at http://www.inmobi.com