Thoughts on comparing Audience Estimates
January 21, 2012
Thoughts on Comparing Audience EstimatesIn response to questions from our clients, Arbitron is sharing its view on the question of whether it is appropriate to compare Arbitron’s audience estimates for broadcast radio to those of Internet music services.
Highlighting the differences between estimates, especially those that use the same labels and descriptions as Arbitron radio estimates, is part of our obligation to the industries we serve.
To download report CLICK on link below;
http://www.arbitron.com/downloads/comparing_audience_estimates.pdf>
