Half of Internet users in Latin America buy Online.
January 15, 2012
According to a September 2011 survey by Latin American research firm Tendencias Digitales, 59% of internet users in the region bought products online in the past year. Respondents in Argentina, Chile and Uruguay led the pack.
The top products sold online included tickets for entertainment or travel, purchased by 30% of respondents, computer accessories (22%), clothing/footwear/accessories (22%) and books (16%).
Growing uptake of ecommerce will drive returns in Latin America. eMarketer estimates business-to-consumer (B2C) ecommerce sales in the region, excluding Brazil, will total $15.2 billion this year and nearly double to $28.5 billion in 2015.
For more information at http://www.emarketer.com
