4 simple Marketing Lesson from Bachata King Romeo Santos.
January 14, 2012
Ten years ago no-one would have bet on a three-night sold out show at Madison Square Garden featuring a fairly unknown and not-so-popular genre: Bachata.
Fast forward now and the New York Times refers to the genre and singer Romeo Santos as, “Crossing Over, No Translation Needed … Suave, sweet-voiced singer Romeo is a major star and heartthrob… one of the most prominent Latin singers in the country.”
By Lili Gil, Hispanic Market Expert, Media Contributor & Cofounder XL Alliance
To read more and view video CLICK on link below;
http://www.HispanicCMO.com
