Heineken assigns US Hispanic duties to Mexican agency – Olabuenaga Chemistri.
January 1, 2012
In a cost-cutting move, Heineken’s Tecate beer brand is moving U.S. advertising from Kirshenbaum Bond Senecal & Partners’ U.S. Hispanic unit Ramona to its longtime Mexican agency, Olabuenaga Chemistri, the brewer told Ad Age.
Synergies with Leo Burnet and Lapiz are expect through Olabuenaga Chemistri‘s relationship with Publicis Groupe.
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http://adage.com/article/hispanic-marketing/tecate-consolidates-u-s-advertising-mexican-agency/232450/>
