NGLC Media, Marketing & Entertainment Conference

The New Generation Latino Consortium http://www.NGLC.biz>, the only organization dedicated to educating and informing the business and entertainment worlds about the importance of the New Generation Latino (NGL) market, is hosting the fifth installment of the industry leading ‘NGLC Media, Marketing & Entertainment Conference’ in New York City on Monday April 2, 2012.

Hosted by Time Warner Inc. and presented by mun2, Telemundo’s Young Latino cable network, the one-day conference will take place in NYC at The Time Warner Center at Columbus Circle. Representatives from featured co-sponsors nuvoTV, Univision News and Terra Networks USA will also be on hand to exclusively discuss New Generation Latinos’ impact in the fields of media, marketing and entertainment. In addition to a brand new venue, the event boasts a totally new line-up of speakers along with new groundbreaking formats and very special guests including CNN anchor and correspondent, Soledad O’Brien, who will be doing a one-on-one with a surprise executive guest to be announced shortly.

Coupled with three dynamic panels spanning TV, Digital and Advertising and a Celebrity Sit-Down with co-stars from Showtime’s Dexter, David Zayas and Lauren Velez, two new formats called Iconoclasts and Ignite will be welcome additions into this year’s mix. Iconoclasts will feature two iconic speakers who come from very different fields and backgrounds sharing their passion for NGLs impact on today’s society. Ignite will bring an energy all its own, requiring speakers to present a focused point of view about the NGL market in exactly 5 minutes using just 20 slides that auto-advance every 15 seconds. After a full day of NGL insights and excitement, including a keynote luncheon, the conference will culminate with a VIP cocktail reception also hosted by Time Warner Inc. at the Time Warner Center.

At a pivotal time in the evolution of the U.S. Hispanic market, the NGLC Conference is keenly focused on answering questions surrounding the hottest topics within our industry such as:

· Will advertisers embrace a “Total Hispanic Market” approach inclusive of NGLs using mainstream media?
· What role will U.S. Hispanic agencies play in helping marketers to reach NGLs if not in Spanish only?
· If NGLs are the U.S. Hispanic majority, what is the “fair share” spend to effectively reach them?
· What is the role that large buying and planning conglomerates will play in U.S. Hispanic media?
· What is the balance between culture, language and lifestyle when communicating with NGLs?
· How will NGLs influence the 2012 election given that so many are within the voting age range?
· How can brands benefit from NGL’s heavy consumption of Digital content and technology?

True to form, the NGLC conference will deliver a thought-provoking agenda filled with dynamic executive-level speakers addressing the NGL market head-on. As the only business conference exclusively focused on the New Generation Latino opportunity, the NGLC is a must-attend for those seeking a better understanding of how to tap into the MAJORITY of U.S. Hispanics leading bilingual and bicultural lives. Leading up to the main event, HispanicAd.com will once again serve as the exclusive trade media partner, providing videos of speakers sharing glimpses of the topics to be discussed.

“New venue, new line-up and dynamic new formats will make this year’s NGLC event in NYC our most highly anticipated to date. With each passing year the NGL story is growing stronger and coming more into focus for those in the media, marketing and entertainment industries. Although there are plenty of Hispanic conferences to choose from, the NGLC is a must-attend for those who are interested in shaping the course of our industry and benefitting from the high-impact actionable discussions that take place every year at our event,” says David Chitel, NGLC Founder and Chairman.

“Telemundo Media’s compelling, original content mirrors the growth of the market and provides multiplatform programming that uniquely speaks and connects to the full spectrum of U.S. Hispanics,” said Jacqueline Hernández, chief executive officer, Telemundo Media. “We take great pride in leading the charge in innovation and forging strategic partnerships with thought leadership brands and organizations like NGLC.”

“nuvotv is proud to be a major sponsor of this year’s NGLC conference. We look forward to sharing our unique expertise and insights on the influential Bi-cultural Latino market,” said Michael Schwimmer, CEO of nuvoTV

“We are happy to partner again with NGLC for this 2012 conference. As one of the most innovative companies in digital media, Terra is proud to participate in the conversation about the New Generation Latino. We provide bilingual programming with state-of-the art coverage of hot topics such as the live streaming of the Pan American games leading to the 2012 Olympics, insights on the presidential elections and great interactive music content. We look forward to the 2012 NGLC conference,” said Fernando Rodriguez, CEO of Terra Networks USA.

“Univision is pleased to form part of the NGLC Conference, helping marketers understand young Latinos,” said Ruth Gaviria, senior vice president of Corporate Marketing at Univision Communications, Inc. “Hispanics have created a new American reality and as the fastest growing demographic group in the country, marketers need to understand how to connect with this thriving consumer base.”

Conference attendees will actively participate in each of the sessions vertically focused on New Generation Latinos and their critical role within the U.S. Latino media, marketing and entertainment mix. They will also have the opportunity to interact all day with Fortune 500 executives, top NGL media outlets, general and Latino market ad agency executives, celebrities and invited press outlets.

The following speakers are already confirmed; Soledad O’Brien, CNN Anchor, Jacqueline Hernandez, COO – Telemundo, Diana Mogollon, GM – mun2, Michael Schwimmer, CEO – nuvoTV, Jose Tillan, EVP & GM – Tr3s: MTV, Música y Más, Lucinda Martinez, VP, Domestic Network Distribution & Multicultural Marketing – HBO, Valeria Escobari, Special Assistant to the President – Univision News, Gonzalo del Fa, Managing Director, GroupM Multicultural, Ruth Gaviria, SVP, Corporate Marketing – Univision Communications, Mike Foley, Brand Manager U.S. Hispanic & Export, Post Foods, Javier Farfan, Hispanic Marketing Director, PepsiCo, Maria Cristina Rios, Director Multicultural Marketing & Media Strategy, Macy’s, Guillermo Abud, VP, Digital Director, MV42, Peter Blacker, EVP, Digital Media & Emerging Business – Telemundo Media, Fernando Rodriguez, CEO – Terra Networks USA, Miguel Ferrer, Managing Editor – AOL Latino and HuffPost Latino Voices, Juan Jose Duran, Business Development & Strategic Partnerships – YouTube, Joe Zubi, COO – Zubi Advertising, Lisa Lisa – Latin Pop Icon, Tony Ruiz, Partner, Chief Communications Officer, The Vidal Partnership, Joe Bernard, VP of Sales, mun2, Craig Geller, SVP of Ad Sales – nuvoTV, Peter Castro, Deputy Managing Editor, People Magazine, David Zayas and Lauren Velez, actors from Showtime’s Dexter and Lisa Garcia Quiroz, SVP, Corporate Responsibility & Chief Diversity Officer, Time Warner Inc.

Additional speakers, keynotes and celebrity guests will be announced shortly. Unique sponsorship opportunities are still available for those who would like to have a featured presence at the conference.

PRE-CONFERENCE RATES ARE AVAILABLE ONLY ONLINE AT http://www.NGLC.biz>