GM Parks $3 Billion Media Account at Carat
December 24, 2011
General Motors has consolidated its $3 billion global media-buying and -planning account with Aegis’ Carat as part of its ongoing effort to create efficiencies and cut costs and agencies.
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http://adage.com/article/agency-news/gm-parks-3-billion-media-account-aegis-carat/231699/>
