CBS’ new show ‘Rob’, one giant step backward for Latinos.

Having just watched the pilot for Rob Schneider’s new show, Rob, I am totally disgusted by the way CBS has portrayed a Mexican-American family in an attempt to lure Latinos to general market television. The only thing I can think of is that they wanted to use every stereotype in the book to generate non-Hispanic viewership.

By Joe Zubizarreta / Zubi Advertising – Zubi Nation

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