Una Maid en Manhattan announces sponsors.

Telemundo Media announced that the Chrysler brand, L’Oréal Paris, Sears and Kmart will sponsor the network’s highly anticipated novela, “Una Maid en Manhattan”. A co-production of Telemundo Media and Sony Pictures Television (SPT), the strategic 360˚ brand integrations featured in the novela will provide audiences with an enhanced viewing experience across multiple screens. This additive content—based on the story of a woman who overcomes obstacles through empowerment—will live on-air, online http://www.telemundo.com/novelas/Una_Maid_en_Manhattan> and on mobile platforms, offering fans streaming video, exclusives, and photo galleries, as well as an interactive dialogue across all social media.

“We are excited about working with these marquee brands and collaborating with our partners on organic, unique and customized branded entertainment solutions across all platforms,” said Dan Lovinger, executive vice president of advertising sales & integrated marketing for Telemundo Media. “This new collaboration with Sears and Kmart, the Chrysler brand and L’Oréal Paris, extends our viewers experiences with the novela and the brands creating more engaging and interactive connections.”

In the retail category, Sears and Kmart will integrate exclusive brands such as Sofia, by Sofia Vergara Collection, the Kardashian Kollection and Craftsman Tools into the novela. Sears and Kmart will sponsor the online component of the novela which consists of pre-roll videos running throughout the “Una Maid en Manhattan” novela channel, including all episodes and extra digital content.

In the automotive category, Chrysler brand’s sponsorship includes the integrations of Chrysler brand vehicles, including the Chrysler 300 and Chrysler 200, which will be aligned with characters “Cristobal Parker Salas” and “Frank Varela,” both of whom reflect the target consumer profile. In addition, the partnership includes integrations that will organically highlight each vehicle’s unique features and styling.

The L’Oréal Paris products will be showcased throughout the novela through strategic 360˚ brand integrations. In addition, there will be exclusive content online at the Club de Noveleras site http://msnlatino.telemundo.com/clubdenoveleras>, including a three-part web series titled “Alma de Artista.” The webisodes will feature Litzy, using L’Oréal Paris hair and makeup products, the popular actress who plays the main character, “Marisa Luján,” and will chronicle her transformation process from actress to character.