Relevancy at its Best: Vitamin brand Bedoyecta Not Afraid of Day of the Dead

Almost with precise foresight, Valeant Pharmaceutical’s vitamin B brand Bedoyecta got ahead of AdAge and its Halloween piece on the Day of the Dead (Día de los Muertos) as a prime opportunity for marketers. While marketers may shy away from the holiday due to its scary name or lack of understanding Bedoyecta launched a Day of the Dead focused program on Halloween. For Bedoyecta, the festival presents a key differentiation to connect at a unique level of relevancy standing out from popular Halloween, fall and other pre-thanksgiving themes that make October and November a cluttered communication season.

By Lili Gil, Managing Partner XL & Media Contributor

To read more CLICK on link below;
http://www.HispanicCMO.com