2012 Máximo Report.

The New Generation Latino Consortium and Motivo Insights will once again partner with bilingual/bicultural brand Tr3s: MTV, Música y Más to create the 2012 Máximo Report, a comprehensive New Generation Latino study for marketers looking to target this coveted audience. Off the heels of a hugely successful 2011 report, the study is back for a second year and inviting advertisers and agencies to participate. The Máximo Report will uniquely combine both quantitative and qualitative methodologies to deliver unprecedented in-depth access to 14-34 year old Latinos, with a focus on both U.S. and foreign-borns that have lived in the U.S. for 15 years or more.

The foundation for the Máximo Report is a nationally representative online survey of over 1,400 respondents coupled with traditional and non-traditional qualitative interviews of over 120 respondents in New York, Houston and Los Angeles. A non-Latino Caucasian sample of respondents was also surveyed to provide a base of comparison.

The study will also collect revealing video diaries that offer in-depth, first-person insights into the lives of eight dynamic respondents across different age demos, gender and markets.

“I’m excited to say that the Máximo Report 2012 is going to be even more expansive than last year’s study which was already the first New Generation Latino study of its kind. In 2012, we’re opening the study up to advertiser and agency partners looking to build marketing and communications roadmaps to capitalize on the fact that NGLs are the U.S. Hispanic majority. Advertisers will have the ability to exclusively own data from their respective vertical categories, while agencies will have a cost-efficient package we’ve developed especially for them,” said NGLC Chairman and Founder, David Chitel.

“As a brand that lives and breathes the bilingual/bicultural Hispanic consumer, Tr3s is committed to providing marketers and advertisers across the country, the most valuable insight and research to engage this unique and diverse audience,” said Nancy Tellet, SVP of Research for Tr3s: MTV, Música y Más. “The 2012 Maximo Report will yet again unveil effective data on today’s consumer behaviors that can be influential in delivering results for any brand seeking to reach this audience.”

“I look forward to evolving the Máximo Report into an even more valuable tool for agencies and advertisers. Last year’s groundbreaking study provided a compelling foundation of insights that we will build upon for 2012 providing value to marketers who seek to engage with today’s increasingly influential NGL,” according to Gonzalo Perez, Principal and Founder of Motivo Insights.

The 100-page Máximo Report is a comprehensive cross-section of topics including:

– Media habits and preferences
– The role of language and identity
– Usage and preferences around social and digital media
– Issues, concerns and attitudes that shape the NGL perspective
– Perceptions on marketing and advertising

The study also provides 20+ macro and micro trends that define NGLs’ world like:

– The way in which the contextual identity of today’s NGL defines their identity in social and digital media.
– How the emergence of the Urban Latino segment blends values of various sub cultures to create a new, blended identity.
– How NGLs are coping with the recession and how their cultural values help shape their survival tools.

Máximo Report 2012 will consist of:

– 100-page full report
– Executive presentation summary
– Eight (8) NGL video diaries
– Exclusive category vertical deep-dives (advertisers only)
– LIVE presentation by NGLC and Motivo Insights
– Private video webcast & presentation recording

For more information about the Máximo Report 2012 visit http://www.NGLC.biz/Maximo>