Born This Way: The US Millennial Loyalty Survey
September 10, 2011
In the summer of 2011, Aimia Inc. commissioned research firm Harris Interactive to conduct a survey of the Millennial consumer segment (ages 19-29 years old) in Canada, the United Kingdom and the United States. The survey focused on Millennial attitudes and behaviors relating to brand loyalty, data privacy, mobile and social media marketing, and rewards program participation.
To download report CLICK on link below:
http://www.brandchannel.com/images/papers/531_aimia_wp_gen_y_1011.pdf>
