Chrysler Brand and Chivas USA Team Up to drive Soccer Fan Experience.

Chrysler brand and Chivas USA are generating soccer fan excitement in the Los Angeles area. With a multiplatform promotion online, at dealers, and at the stadium there’s something for everyone to experience.

Online, people have an opportunity to enter the “Humble Beginnings” contest to win season tickets. Several fans already won tickets to the Chrysler Title Night game on October 22 just by tweeting while others were randomly selected to sit front and center in Chrysler’s VIP seating. And for the younger set there’s an opportunity to win one of 300 open positions at a soccer clinic conducted by Chivas USA.

Right now 150 youth have already scored their place to attend a soccer clinic conducted by Chivas USA players. For a chance to win one of the remaining 150 places, youth at the final scheduled game on October 22 can sign up to see if they have what it takes to score a “goooooooooooooal” and fill one of the open slots at a soccer clinic.

Everyone has an opportunity to win the breakaway prize, 4 VIP tickets for the 2012 Chivas USA season, by entering the “Humble Beginnings” contest where they can enter their story of hard work and their accomplishments. The winning story will be read live during the Chrysler Title Night game held on 10/22.

“We are very happy with this new partnership we are signing with the Chrysler brand,” commented Rodrigo Morales, Vice President of Marketing and Sponsorships for Chivas USA. “At Chivas we look for partners that are leaders in their market and obviously Chrysler is a clear example of this. That is why we take pride in the fact that Chrysler chose Chivas USA so that throughout our multiple marketing platforms such as our very own players, internet web page and radio we can promote their vehicles.”

To download your “Humble Beginnings” story log onto http://www.chryslerchivas.com