Things to Watch: Music Edition – A Trend Report.
September 4, 2011
The digital age disrupted the music world, ushering in a new era for fans, artists, retailers and other key stakeholders. This year, we got a clearer glimpse of what the second decade of digital music will look like–and it’s quite different from the first in many ways. In our Things to Watch: Music Edition, we chart what’s changing from both a macro and micro perspective.
The report is the result of desk research conducted by JWTIntelligence throughout the year, inputs from JWT’s global planning network and interviews with experts and influencers in the music industry.
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