Metric-Driven Mobile Marketing
September 3, 2011
Fueled by increasing consumer adoption of mobile devices, the role of the mobile channel in connecting businesses with customers had been growing rapidly. In an age when consumers are barraged by messages from every direction, Best-in-Class mobile marketing practices provide businesses with the opportunity to break through the noise, reach consumers with precision-targeted marketing messages, and engage in direct dialog across multiple channels or touch points. This study captured mobile marketing adoption trends through a direct survey of 228 organizations in May and June, 2011. The report highlights industry best practices for maximizing the business result from mobile marketing initiatives.
To download report CLICK on link below;
http://www.brandchannel.com/images/papers/531_aberdeen_wp_metric_driven_mobile_marketing_0811.pdf>
