Building a Culture of Measurements

Without a doubt, we are living in a big data world where businesses are amassing unprecedented stores of information about their programs, campaigns and customers that are reaching epic proportions. Yet, amid these petabytes of data lie stories of success that paint a compelling picture of business in the twenty-first century. Organizations that have harnessed the ability to unearth these stories are effectively using data as a means to advance their organizations to success. They’ve achieved this by building cultures of measurement that recognize the value of data at multiple levels within their companies starting at executive management and cascading through to tactical specialists. Yet, nurturing a program of measurement that has a profound impact on an organization in this way requires time, diligence and planning.

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