What Do Mature Consumers Want?
September 3, 2011
A.T. Kearney’s Global Maturing Consumer study, the first ever of its kind, interviews 3,000 people older than 60 in 23 countries – from China to Britain, from Mexico to India, from the United States to Russia. The study reveals a demographic earthquake – an “agequake” – of unprecedented proportions in the average life span of the human race. Falling birthrates and increasing longevity means that, for the rest of this century, the fastest-growing consumer group will be over the age of 60. As people live longer the implications for marketers, retailers and manufacturers promise to be both dramatic and far-reaching.
To download report CLICK on link below;
http://www.brandchannel.com/images/papers/531_at_kearney_wp_mature_consumers_0911.pdf>
