Trends, Implications and Solutions in Cross-Channel Marketing.
August 21, 2011
Over the past 12 months we have seen a significant rise in interest in “engagement” marketing, in direct correlation with the rise in interest around Social Media Marketing. In continuous discussion with marketers and consumers, there are several trends that are worth discussion.
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http://www.brandchannel.com/images/papers/530_pluris_wp_cross_channel_marketing_0911.pdf>
