Branded Entertainment: Brand Repair or Preventive Maintenance?
August 12, 2011
The success of any brand does not always represent its quality, nor does it mean that rivals are always inferior to their successors. It appears, now more than ever, that proper promotion coupled with a good strategy-one that aligns with the emotions of a modern audience-is the key to success.
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http://www.HispanicAd.com/banners2/downloads/Branded-Entertainment.pdf>
