Agency Pitching: 10 Ways To Stand Out And 10 Ways To Flame Out.
August 8, 2011
When I read Rob Griffin’s Search Insider column last week about the reality of agency pitching, my first thought was, “Amen, brother.” My second thought was, “Man, I’d like to be a fly on the wall, er, cell to hear Rob debate with himself.”
After spending nearly five years in the agency world and being a part of 50+ formal RFPs, it was clear to me that the client/agency RFP process was broken. In fact, I wrote a 4,000-word manifesto back in 2009 about the problems and how to fix them before summing everything up in a Search Insider column and graphic-heavy presentation at the Search Insider Summit.
by Aaron Goldman
To read more CLICK on links below;
HispanicCMO.com:
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HispanicPRpro.com:
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HispanicAccountPlanner.com:
http://www.HispanicAccountPlanner.com