The Practicalities of Virtual Events.
July 22, 2011
In the three years since their inception, virtual events have demonstrated robust growth, with the market doubling from 2008 to 2009 and forecasted to continue at a compound annual growth rate of 56% through 2015, according to Market Research
Media. Does this signify that virtual events are quickly becoming the next great apparatus in the marketer’s tool chest, or is this simply a product of the downed economy, as some suggest, filling the chasm until budgets and physical event attendances can return to their pre-recession heydays? And if they do have the capacity to stick around and stand on their own, where do virtual events fit in the mix, and how can they be used to marketers’ best advantage?
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