Promotion Commotion: A View Into the Needs and Setbacks of the Front Line.
July 19, 2011
Business is moving again. As new products are hitting shelves around the world, new promotions are not far behind to capture the attention, imagination, and most importantly, share of wallets of more choosy, cautious, and savvy customer. Marketers are rightfully hyper-focused on sales support and driving business, deploying new tools and consumables to be leveraged across field sales, in-store, and point of purchase environments. While CMOs typically develop the strategies used to reach an audience, according to front-line individuals in the fashion, beauty, and retail industries – the sales executives, field marketing managers, store managers, and merchandising leaders who must take these tools and execute them– marketing should be adjusted to the Marketing Supply Chain because they believe that while critical to sales success, the messages and materials are being wasted.
To download report CLICK on link below;
http://www.HispanicAd.com/banners2/downloads/frontline.pdf>
