Kmart launches Hispanic focused video series on YouTube.

Kmart connects to Hispanic moms with the launch of Madres y Comadres, an eight-part original Spanish-language miniseries focused on two Hispanic mothers and the unique challenges they face raising a family in America while also remaining true to their Hispanic identity. The lighthearted webisodes are styled to resemble a mock ‘telenovela’ while using humor and emotion to tap into the challenges Hispanic women and their families face today. Kmart recently launched a custom YouTube channel as the hub for the series. YouTube.com/MadresyComadres

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“Kmart is a heritage brand with a rich history in America. We’re passionate about the diversity of our customer base and excited about the opportunity to speak directly with our Hispanic customers while celebrating their culture and traditions,” said Mark Snyder, chief marketing officer, Kmart. “The first episode of Madres y Comadres launched this month just in time for back to school and aligns with the recently launched Latina Smart Facebook page, allowing Kmart to develop a deeper relationship with Hispanic women who are both tech savvy, yet underserved from a content perspective.”