Lead Generation Marketing ROI Study, Sponsored by The Pedowitz Group
July 10, 2011
The Pedowitz Group announced the availability of the 2011 Lenskold Group Lead Generation Marketing ROI Study.
Lenskold Group conducted the base study with members of MarketingProfs as a representative sample of the marketing community to identify best practices among high performing marketing teams.
“In this, its 4th year, the study clearly identifies which metrics leading companies utilize, and how they measure results,” stated Jim Lenskold, President, Lenskold Group. “Marketing Automation helps companies gain insight into those metrics, and we know from experience that this journey to Revenue Marketing begins with the people and processes required to effectively leverage that technology.”
The study highlights four primary drivers for Revenue Marketing success and focuses on the science of marketing, not just the art:
– Tightly integrated marketing automation and CRM
– Marketing accountability for funnel management and conversion metrics deep in pipeline
– Reporting on past results and forecasting future results
– Variable compensation tied to revenue-oriented metrics
“Our goal in sponsoring this study was to prove, definitively, whether companies who are committed to measuring marketing’s impact on revenue out-perform those who do not,” said Jeff Pedowitz, President and CEO, The Pedowitz Group. “These results speak for themselves. Those who have not yet started on this journey to Revenue Marketing need to understand the benefits in terms of achieving predictable growth through marketing contributions.”
To download report CLICK on link below;
http://revmarketer.pedowitzgroup.com/Revenue-Marketing-ROI-Study.html>
