Report: The Rise of Social Advertising.
July 3, 2011
We set out to learn more about the state of social advertising and its opportunities by conducting an industry survey of 230 brand managers, executives, and marketing professionals.
Presented by Editorial Director and Conference Producer Brian Solis, the research revealed that the future of advertising will be largely influenced by consumer behavior in social networks. “Those brands that listen, measure and evolve programs as a result, will push advertising forward—to the benefit of consumers and ultimately the brand,”according to Solis. “Those brands that are ready to move the industry ahead will be at Pivot.”
Major highlights include:
– 84% of brands encourage user involvement with social advertising campaigns.
– 70% of brands state that their social advertising planning is done at the same time as the rest of the campaign.
– 70% of brands state that they use traditional media to drive engagement in social advertising.
– Consumers are always-on and expect the same from those with whom they connect. 75% of brands agree, claiming that social advertising is an ongoing program.
“The Social Consumer is always-on, always-connected,” according to Mike Edelhart, Chief Revenue Officer for the Tomorrow Project, which owns Pivot. “At Pivot, brands and agencies will learn tactical methods to effectively market to the evolving social consumer.”
To view chart CLICK above on “More Images”.
To download report CLICK on link below;
http://2011.pivotcon.com/download-social-advertising>
