Where Do We Go From Here?
June 27, 2011
Last week I wrote a blog for Ad Age exploring the implications of the Pew Hispanic Center’s announcement that the growth in the U.S. Hispanic population will be — and has been for the last ten years — mostly driven by those born in the United States. They are what David Chitel calls “Next Generation Latinos.” It is they and their children who will generate the exponential growth that we all talk about.
David Morse is president-CEO of New American Dimensions and the author of Multicultural Intelligence: Eight Make-or-Break Rules for Marketing to Race, Ethnicity, and Sexual Orientation
To read more CLICK on link below;
HispanicCMO.com:
http://www.HispanicCMO.com
HispanicAccountPlanner.com:
http://www.HispanicAccountPlanner.com
