Smarter with strategy: Flexing the value of Hispanic market intelligence.

Hispanic market intelligence work can be interesting to be sure. But where is the value if it isn’t consumed and acted upon by critical areas of the organization? In a recent project, I was brought on to conduct a market and competitive analysis, and to provide recommendations. Before the final presentation to senior leadership, the CMO asked the team lead if they’d gotten their money’s worth.

By Terry J. Soto, Author of “Marketing to Hispanics A Strategic Approach to Assessing and Planning Your Initiative” and President & CEO of About Marketing Solutions, Inc.

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http://www.HispanicCMO.com