Strategic brand building in the Hispanic market.

What does strategy, organization and infrastructure have to do with building my brand in the Hispanic market?

This is a question I often hear from marketers who have decided to start marketing to U.S. Hispanics. It usually comes from the assumption that in order to reach Hispanics, one needs only to create a relevant message and send it through relevant channels or start a diversity program. Sounds easy enough, but the line of disenchanted marketers who have gone this route only to discover it’s not quite so simple is a long one. Might you be one of them?

By Terry J. Soto, Author of “Marketing to Hispanics A Strategic Approach to Assessing and Planning Your Initiative” and President & CEO of About Marketing Solutions, Inc.

To read more CLICK on link below;
http://www.HispanicCMO.com