HPRA NY – Inside the Mind of Manny Gonzalez.

Last Thursday, the Hispanic Public Relations Association’s New York chapter launched the first in a series of industry discussions called “Inside the Mind of…”. Seasoned PR professionals and eager newcomers gathered at the offices of Cohn & Wolfe to find out what’s inside the mind of the client, through a frank dialogue with Manny González, Director of Hispanic Marketing, Hennessy Brand, for Moët Hennessy USA.

The chat with interviewer Melissa Smith, Executive Vice President, RLPR, followed Mr. González’s career path and explored his insights from having worked on both the agency and brand side of the business. “Most brands undervalue public relations, but it can drive your outreach strategy,” he asserted. His advice to agencies seeking to offer Hispanic marketing services began with a crucial first step: “You need to get a sense of a brand’s past Hispanic work and what has worked. Try to build on that.”

The Hispanic Public Relations Association was founded in 1984 as a not-for-profit organization to establish a network of Hispanics employed in the public relations profession. With chapters in Los Angeles and New York, HPRA has more than 300 members representing PR, marketing and advertising professionals. HPRA is dedicated to the advancement of Hispanic professionals and provides educational seminars and workshops and has awarded more than $230,000 in scholarships to Latino students pursuing a career in communications. Upcoming event and membership information is available at http://www.hpra-usa.org>