Coca-Cola turns a traffic jam into an outdoor cinema.

As infrastructure gets overtaxed, traffic jams are an increasingly anxiety-inducing feature of modern urban life. Recently, Coca-Cola set about to “transform long faces into happy faces” for drivers in standstill traffic in Bogotá, Colombia. The street became an outdoor cinema, with a big screen set up roadside (drivers could tune in to the soundtrack on their car radios) and workers dressed as old-fashioned cinema attendants delivering popcorn and Cokes to cars. Coca-Cola has made these types of fun surprises a habit in its “Happiness” campaign, most recently with the “happiness machine on wheels” delivery truck, handing out free beverages in poor neighborhoods.

To read more and view video CLICK on links below:

HispanicCMO.com
http://www.HispanicCMO.com

HispanicAccountPlanner.com
http://www.HispanicAccountPlanner.com