Virtual and Hybrid Events are the new normal in Marketing, Training and Collaboration.

Unisfair announced new research that confirms virtual engagement is the new normal in marketing, training and collaboration. Based on responses from more than 500 marketers nationwide, the second annual Unisfair survey reveals 60 percent of respondents plan to increase spending of virtual events and environments this year and that if budgets were not an issue, 67 percent would host 10 or more virtual events in the next 12 months.
Ever-Increasing Demand and Benefits

According to the survey, 42 percent of marketers plan to decrease spending on physical conferences and tradeshows over the next year. Respondents are increasingly turning to virtual events, with 40 percent indicating the primary benefit of holding a virtual event is the ability to reach a much larger audience for less money. Other benefits highlighted by respondents included: “I get the same or better results as a physical event for less effort” (24 percent); and “I get quantifiable results” (19 percent).

Demonstrating that virtual events offer broad business benefits to diverse audiences, respondents indicated they will host virtual events for a number of purposes in the next 12 months, including training (42 percent); customer engagement (36 percent); internal collaboration (34 percent); lead generation (29 percent); and networking (8 percent).

The Attendee Perspective – Hybrid, Mobile & Multitasking

Proving that virtual engagement is here to stay, 46 percent of those polled predict more than 50 percent of corporate events will be hybrid within two years, with another 41 percent predicting that shift will take place within five years. What’s more, 62 percent of respondents would like the ability to attend a virtual event from a mobile device.

When asked what the best part about attending a virtual event is, 58 percent cited the ability to multitask, while 14 percent find the ability to be “invisible” until they want to engage with colleagues or vendors to be a primary benefit of attending virtual events.

Unusual places respondents have attended a virtual event from include: bed (27 percent); the beach or a swimming pool (11 percent); an airplane (4 percent). 42 percent cited “other” places, including the car, the kitchen, a baseball game, the patio and a retail showroom.

“This research shows that no matter the business purpose, virtual business environments are here to stay and are rapidly becoming a marketing standard,” said Joerg Rathenberg, VP of Marketing, Unisfair. “It also indicates that virtual events are being adopted across industries and enterprises and will continue to be the preferred way to meet, market, collaborate and educate for both hosts and attendees alike.”

For more information at http://www.unisfair.com