State Farm Latino launches Facebook.
March 6, 2011
State Farm launched State Farm Latino, a new social networking page for Latinos on Facebook http://www.facebook.com/statefarmlatino>
“Due to the increasing number of Latinos who use Facebook on a daily basis, we have created an online meeting point where all U.S. Hispanics who are fans of State Farm can share or express their ideas and opinions, become informed or just spend a pleasant time with us, in the language of their choice,” said Tim Van Hoof, State Farm director of marketing.
To inaugurate the launch of State Farm Latino, State Farm will invite Facebook users to converse about the nominees, presenters, and performers leading up to the Latin Billboard Awards on April 28th.
This site will also encourage music fans to visit Telemundo.com where one can register to win a trip and tickets to attend the Latin Billboard Awards show in Miami, FL.
