Español, English, Bilingual, Bicultural, Confusion! Uncover the New Generation Latino.
February 23, 2011
For most marketers introducing the concept of generation, acculturation, language and countries of origin, simply become yet one more reason to “avoid” trying to understand the Latino segment. However, the times when one media buy and general market spot translation could keep the business running are over. Why? Because, as with most things in life, everything around us is constantly evolving.
By Liliana Gil, Host of Moments2CultuRise and Cultural Intelligence™ Expert, XL
To read more and view video CLICK on link below;
http://www.HispanicCMO.com
