A Perception Shift in the Purchasing Habits of Young Adults Living at Home.

Boomerang consumers are not as impulsive as their parents and marketers may believe, according to this study by Luminosity Marketing. Our findings uncovered that eighty-five percent (85%) of their purchases are preplanned.

This, the second part of the Luminosity Boomerang Consumer Study, focuses mainly on the purchasing habits of Boomerangers and includes statistics, photographs and insights. The results of the study revealed some surprising insights that marketers can leverage to connect with this growing segment. Highlights include:

* Boomerangers are more independent than previously expected

* For most everyday items, and even identity purchases, Boomerangers are more value conscious than brand-centric

The Luminosity Boomerang Consumer Study, conducted in March-May 2010 and published in two reports, was performed to help marketers better understand the lifestyles, attitudes and purchasing habits of Boomerang Consumers as an emerging and important target audience.

The Boomerangers in the study are college graduates, between the ages of 22 and 29 who are single, have full-time jobs and live at home with their parents. The Boomerang Generation is a subset of the Millennial Generation, sometimes known as Gen Y. This Boomerang segment has become more prevalent recently given changing economic conditions, the growth in multi-generational households and evolving relationship dynamics between today’s young adults and their parents.

To down summary of report CLICK on link below;
http://luminositymarketing.com/pages/res/resources_wp_boomerangII.php>