Surropa launches Surf-Inspired Latino T-shirt collection.
February 9, 2011
Surropa, in association with sister brand, SOBO Gear, launches a men’s and women’s surf-inspired t-shirt collection. Some of the designs pay tribute to top surf spots in Latin America such as Playa Grande & Witches Rock, Costa Rica as well as Los Cabos & Playa Los Cerritos, Mexico. Other styles highlight the excitement and adrenaline rush of surfing, such as “las olas no se miden en pulgadas se miden en incrementos del miedo (you don’t measure waves in inches, you measure them in increments of fear).”
“One of the most interesting aspects of Surropa.com http://Surropa.com/> is that orders are spread throughout the hundred’s of styles we have available,” said Dean Schwartz, President of Surropa.com http://Surropa.com/> . “Just like the general market, Latinos have wide-spread likes and interests and our product offering reflects this diversity.”
“The surf industry reports over $7 billion in annual sales,” remarks Schwartz. We’re confident that Latino purchasing power has and will continue to have a significant financial impact on the sport. It’s our hope that Surropa will play an integral role in expanding perceptions as to what Latino fashion and design means here in the US.”
