REFLECTIONS ON PRESIDENT’S DAY
January 22, 2011
By Henry Gomez – Director of Strategic Insights – Alma DDB
It was the Tuesday after the President’s Day holiday in 1996 and I was starting a new chapter in my life. After a devastating failed business venture and an even more devastating blow to my health that put me in the hospital for two months, I was beginning a new career, a new life. I walked into that boutique advertising agency at the southern end of Coral Gables without a clue about the business of advertising. All I knew is that a close friend from high school said his agency was always looking “smart people” and he was hiring temporary help. I was flattered that he thought of me as smart. He said he could offer me $8 an hour.
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