Market shows strong correlation between Creative Strategy & Performance.

comScore, Inc. released findings from comScore ARS indicating the importance of a strong upfront strategy and creative execution in driving campaign effectiveness for TV and digital advertising campaigns in Canada. Extensive research conducted by comScore ARS also shows that creative quality drives more than half of the sales changes for brands analyzed, four times higher than the impact of the specific media plan involved, highlighting the importance of optimizing creative in ad campaigns.

To read more CLICK on links below:

Hispanic Account Planner:
http://www.HispanicAccountPlanner.com

HispanicCMO:
http://www.HispanicCMO.com