TV Ratings for Major Sporting Events over-index in more Affluent U.S. Homes.
December 25, 2010
From the New Orleans Saints’ inspiring Super Bowl victory and the Winter Olympics to LeBron James’ controversial “Decision” to take his talents to Miami, 2010 was a record-breaking year for sports viewership in the U.S.
But ratings tell only part of the story about the appeal of sports to advertisers. Nielsen’s Year in Sports 2010 reveals that households earning more than $100,000 are more likely to watch major sporting events like the Super Bowl, World Series or World Cup.
To download report CLICK on link below;
http://www.nielsen.com/content/dam/corporate/us/en/reports-downloads/2011-Reports/Nielsen-Year-In-Sports-2010.pdf>
