Why does Marketing have to be so damned hard?

Fact: Failure rates in marketing are astronomically high.  Only a small fraction of new marketing initiatives succeed in achieving their intended objectives.  If marketing were a baseball player, it would NEVER have made the major leagues.  If marketing were a horse, you’d need 10:1 odds at least (and even then you’d be best served to box your bet across win, place, and show). If marketing were a bridge, you’d certainly not want to drive across it on a windy day.

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