Using Twitter for Marketing & PR

HubSpot’s CEO, Brian Halligan, once dismissed Twitter.  Then, he discovered some new uses.  “I have to admit I have not always been sold on Twitter.  At first I did not get it at all.  Then I thought I understood it, but thought it was stupid and useless.  Then I used it a bit more and got some more followers and followed a few more people.  Now I think it has value, especially as a marketing and PR tool.”

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