The Emergence of a New Consumer Computing Paradigm

For four consecutive years Accenture’s Electronics & High Tech industry practice has conducted research to identify and track preferences for consumer technologies and services. The research is intended to help consumer technology executives better understand the purchase and use of consumer technologies among key generations and to gain deeper insights into global differences.

For the 2011 research Accenture conducted a quantitative online consumer study comprising 8,002 interviews across eight countries: U.S., Japan, Germany, France, Brazil, Russia, India and China.

The research, fielded in October and November, 2010, sought to cover a demographically representative sample across all the geographies. New to this year’s research is Accenture’s 2010 Consumer Technology Power Rankings, which ranks the year’s most pervasive consumer technologies and their projected rate of growth. The rankings bring particular insights into consumer’s intentions relative to the newest and fastest growing technologies. One of the fascinating rankings reveals that while the growth rate of personal computers is expected to decline, the growth rate of tablet PCs is expected to increase by 160 percent.

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