Terra launches new online features for Maria Marín’s Tu Vida Es Mi Vida

Terra announced it will enhance the online offerings of Maria Marín’s radio show, Tu Vida Es Mi Vida with new interactive features and a 31-day program tied to a Terra-wide “New You” content package. Marín will share 31 personal transformation tips to help her radio audience and Terra users end 2010-and start 2011-on a high note. The newly enhanced site: http://www.mariamarinradio.com will be promoted on-air by Citadel Media en Español and will include a combination of videos and written columns. Fans will also have the opportunity to ask Marín questions via her blog “Connect with Maria!”
 
“Our partnership with Terra has created a fantastic online component for Maria’s fans and made her message accessible to an entirely new set of unique users,” said Elisa Torres, Vice President of Programming and Operations for Citadel Media en Español. “The convergence of digital and traditional media offers us the opportunity to reach a significantly larger audience, particularly as more and more U.S. Hispanics go online. We’re proud of our association with Terra and value the credibility of their global Latin presence.”
 
“Maria Marín boasts an impressive following among the U.S. Hispanic community, and her presence on Terra has certainly become a highlight for many of our users,” said Fernando Rodríguez, CEO, Terra USA. “We are excited to see our partnership with Citadel Media grow.”
 
Terra currently works with Citadel Media to manage all aspects of Tu Vida Es Mi Vida in the digital arena, including editorial programming, advertising sales, user experience and Web design. The cross promotional site is also home to exclusive interviews, photos and discussion boards. In addition, behind-the-scenes video of the radio show are available via the Maria Marín channel on Terra TV.