2011 Trends: Content Marketing Is Critical
November 2, 2010
Next year, marketers will need to rethink their approach to advertising and marketing and intensify their focus on creating magnetic content that will naturally attract consumers, rather than relying solely on the interruption model of advertising, which consumers are responding to less and less. Think pull vs. push.
By Geoff Ramsey—CEO, Co-Founder / eMarketer
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