Should Marketers Re-think animated TV Ads during the Holidays?

With shopping season in full swing, advertisers are rolling out their holiday-themed ads, many of which are sure to feature a cartoon reindeer or other festive animated character.

While the many benefits of using animation in TV ads are clear, new research from The Nielsen Company suggests that, although marketers have a lot to gain with animated ads, they may be sacrificing audience engagement with commercials that don’t resonate as well with savvy consumers.

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